ONA09 Keynote: Leo Laporte On Media, Tech and Journalism
October 2nd, 2009
Leo really hits the nail on the head when it comes to what advertisers are looking for today. As online mediums like Google, Bing and Facebook have allowed us to target highly qualified individuals looking to purchase our services, we look to more traditional or “bridge” media to do the same. With Leo’s highly targetted audience and direct community relationships that he builds with his audience he is able to deliver similar results.