Get in the Trenches and Listen
DNAmail was excited to sponsor a giveway of 20 copies of Gary Vaynerchuck’s book Crush It on episode 24 of This Week in Startups. In Gary’s video blog post below he explains why Social Media = Business. Most importantly Gary discusses why participating in social media isn’t about selling something. It is an extension of your customer service. It is getting in the trenches and listening to your clients.
Companies that realize that participating in social media is more about service than sales will find the true value in participating. Participating and being open in both good or bad situations will make your company transparent. That transparency will build a brand of trust and ultimately lead to a thriving business built on trust relationships.